Exploring marketing research.
by
 
Zikmund, William G.

Title
: 
Exploring marketing research.

Author
: 
Zikmund, William G.

ISBN
: 
9780324788617

Personal Author
: 
Zikmund, William G.

Edition
: 
10th ed.

Publication Information
: 
Mason, Ohio : South-Western ; London : Cengage Learning [distributor], c2010.

Physical Description
: 
xxii, 714 p. : col. ill. ; 28 cm.

General Note
: 
Previous ed.: 2007.
 
International ed.

Subject Term
: 
Marketing research.
 
Marketing research -- Computer network resources.
 
Marketingforschung.

Added Author
: 
Babin, Barry J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025475647658.83 Z68E 20101