Principles of contemporary marketing
by
 
Kurtz, David L.

Title
: 
Principles of contemporary marketing

Author
: 
Kurtz, David L.

ISBN
: 
9780324828085

Personal Author
: 
Kurtz, David L.

Edition
: 
14th ed.

Publication Information
: 
Australia ; United States : Southwestern Cengage Learning, c2010.

Physical Description
: 
xxxii, 670, [114] p. : col. ill. ; 28 cm.

Subject Term
: 
Marketing.

Added Author
: 
Boone, Louis E.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025478880658.8 K96P 20101