Introducing communication research : paths of inquiry
by
 
Treadwell, D. F. (Donald Francis)

Title
: 
Introducing communication research : paths of inquiry

Author
: 
Treadwell, D. F. (Donald Francis)

ISBN
: 
9781412944571

Personal Author
: 
Treadwell, D. F. (Donald Francis)

Publication Information
: 
Thousand Oaks, Calif. : Sage Publications, c2011.

Physical Description
: 
xviii, 226 p. : ill. ; 26 cm.

Contents
: 
Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.

Abstract
: 
"Introducing the paths of communication inquiry available for students to use both in their undergraduate studies and in their future careers, this text demystifies the theories and applications of research in an engaging manner, using examples of research methods in practice. Introductory chapters that explore the conceptual foundations are followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, and content analysis. A concluding chapter shows students how to write up and present their research for various audiences."--BOOK JACKET.

Subject Term
: 
Communication -- Research -- Methodology.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025443140302.2072 T784.I 20111
IIEMSAGeneral Books33168025538287302.2072 T784.I 20112