Media and communication research methods : an introduction to qualitative and quantitative approaches
by
 
Berger, Arthur Asa, 1933-

Title
: 
Media and communication research methods : an introduction to qualitative and quantitative approaches

Author
: 
Berger, Arthur Asa, 1933-

ISBN
: 
9780761918530

Personal Author
: 
Berger, Arthur Asa, 1933-

Publication Information
: 
Thousand Oaks, Calif. : Sage Publications, c2000.

Physical Description
: 
xix, 295 p. : ill. ; 24 cm.

Subject Term
: 
Mass media -- Research -- Methodology.
 
Communication -- Research -- Methodology.