Understanding strategic management
by
Henry, Anthony.
Title
:
Understanding strategic management
Author
:
Henry, Anthony.
ISBN
:
9780199288304
Personal Author
:
Henry, Anthony.
Publication Information
:
Oxford ; New York : Oxford University Press, 2008.
Physical Description
:
xxv, 441 p. : ill. ; 25 cm.
General Note
:
Formerly CIP.
Contents
:
1. What is Strategy? -- 2. The General Environment -- 3. The Competitive Environment -- 4. The Internal Environment: Value Creating Activities -- 5. The Internal Environment: A Resource-Based View of Strategy -- 6. Assessing Organizational Performance -- 7. Business Level Strategy -- 8. Corporate Level Strategy -- 9. International Strategy and Globalization -- 10. Organizational Systems and Strategic Change -- 11. Strategic Leadership -- 12. Corporate Governance.
Abstract
:
"Understanding Strategic Management explains, analyses, and evaluates important strategic concepts within 12 concise chapters. It's packed with real life examples, including fascinating case studies on companies such as Apple, Tesco, Gillette, and Virgin, which help readers new to strategy to see how theoretical concepts are actually applied in the real world of business." "The emphasis of the book is on helping you gain the tools of analysis essential for understanding the competitive and internal environments that organizations face. This makes Understanding Strategic Management a practical, student-friendly textbook, the really brings the subject to life."--BOOK JACKET.
Subject Term
:
Strategic planning.
Management.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025478146 | 658.4012 H521U 2008 | 1 |