Strategic customer management : strategizing the sales organization
by
 
Piercy, Nigel F.

Title
: 
Strategic customer management : strategizing the sales organization

Author
: 
Piercy, Nigel F.

ISBN
: 
9780199544509

Publication Information
: 
Oxford : Oxford University Press, 2009.

Physical Description
: 
321 p : ill.

Subject Term
: 
Customer relations -- Management.
 
Marketing -- Management.

Added Author
: 
Piercy, Nigel F.
 
Lane, Nikala.

Electronic Access
: 
Volltext http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9780199544509


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025477825658.812 P618S 20091
IIEMSAGeneral Books33168025479078658.812 P618S 20092
IIEMSAGeneral Books33168025481397658.812 P618S 20093