Building brand authenticity : 7 habits of iconic brands
by
 
Beverland, Michael.

Title
: 
Building brand authenticity : 7 habits of iconic brands

Author
: 
Beverland, Michael.

ISBN
: 
9780230580312

Personal Author
: 
Beverland, Michael.

Publication Information
: 
Basingstoke : Palgrave Macmillan, c2009.

Physical Description
: 
xiv, 219 p. : ill. ; 24 cm.

Subject Term
: 
Branding (Marketing)
 
Brand name products.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025478393658.827 B571B 20091