The buying brain : secrets for selling to the subconscious mind
by
Pradeep, A. K., 1963-
Title
:
The buying brain : secrets for selling to the subconscious mind
Author
:
Pradeep, A. K., 1963-
ISBN
:
9780470601778
Personal Author
:
Pradeep, A. K., 1963-
Publication Information
:
Hoboken, N.J. : Wiley, c2010.
Physical Description
:
xii, 252 p. : ill. ; 24 cm.
General Note
:
Includes index.
Contents
:
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.
Subject Term
:
Neuromarketing.
Consumer behavior.
Shopping -- Psychological aspects.
Marketing -- Psychological aspects.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025478559 | 658.8342 P896B 2010 | 1 |