The management of strategy : cases
by
Ireland, R. Duane.
Title
:
The management of strategy : cases
Author
:
Ireland, R. Duane.
ISBN
:
9780538753203
Personal Author
:
Ireland, R. Duane.
Edition
:
9th ed., International ed.
Publication Information
:
[Mason, Ohio?] : South-Western Cengage Learning, c2011.
Physical Description
:
xxii, 442 p. : ill., maps ; 26 cm.
General Note
:
Previous ed.: 2009.
Abstract
:
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.
Reading Level
:
Specialized.
Subject Term
:
Strategic planning -- Case studies.
Business and Management.
Added Author
:
Hoskisson, Robert E.
Hitt, Michael A.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025478245 | 658.4012 I.65M 2011 | 1 |