The management of strategy : cases
by
 
Ireland, R. Duane.

Title
The management of strategy : cases

Author
Ireland, R. Duane.

ISBN
9780538753203

Personal Author
Ireland, R. Duane.

Edition
9th ed., International ed.

Publication Information
[Mason, Ohio?] : South-Western Cengage Learning, c2011.

Physical Description
xxii, 442 p. : ill., maps ; 26 cm.

General Note
Previous ed.: 2009.

Abstract
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.

Reading Level
Specialized.

Subject Term
Strategic planning -- Case studies.
 
Business and Management.

Added Author
Hoskisson, Robert E.
 
Hitt, Michael A.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025478245658.4012 I.65M 20111