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Basic marketing

by

McCarthy, E.J & Perreault, W.D, jr

Title

:

Basic marketing

Author

:

McCarthy, E.J & Perreault, W.D, jr

ISBN

:

256083983

Personal Author

:

McCarthy, E.J & Perreault, W.D, jr

Edition

:

10th ed

Publication Information

:

Irwin 1990