About face : the secrets of emotionally effective advertising
by
 
Hill, Dan, 1959-

Title
: 
About face : the secrets of emotionally effective advertising

Author
: 
Hill, Dan, 1959-

ISBN
: 
9780749457570
 
9780749459239

Personal Author
: 
Hill, Dan, 1959-

Publication Information
: 
London ; Philadelphia : Kogan Page, 2010.

Physical Description
: 
xii, 196 p. : ill., maps ; 25 cm.

Contents
: 
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.

Subject Term
: 
Advertising -- Psychological aspects.
 
Decision making -- Psychological aspects.
 
Advertising -- Research.
 
Emotions.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025465473659.1019 H645A 20101
IIEMSAGeneral Books33168025483161659.1019 H645A 20102