Branding with brains : the science of getting customers to choose your company
by
 
Walvis, Tjaco.

Title
: 
Branding with brains : the science of getting customers to choose your company

Author
: 
Walvis, Tjaco.

ISBN
: 
9780273719953

Personal Author
: 
Walvis, Tjaco.

Publication Information
: 
Harlow : Financial Times Prentice Hall, 2010.

Physical Description
: 
xv, 244 p. : ill. ; 24 cm.

Subject Term
: 
Branding (Marketing) -- Psychological aspects.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025478252658.827019 W241B 20101