The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder
by
 
Dearlove, Des.

Title
The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder

Author
Dearlove, Des.

ISBN
9780857080615

Personal Author
Dearlove, Des.

Edition
Revised 3rd ed.

Publication Information
Chichester, UK : Capstone ; Hoboken, NJ : John Wiley & Sons, 2010.

Physical Description
xv, 158. ; 22 cm.

Personal Subject
Branson, Richard.

Corporate Subject
Virgin Group -- History.

Subject Term
Businessmen -- Great Britain -- Biography.
 
Success in business -- Great Britain -- Case studies.
 
Brand name products -- Great Britain.
 
Aeronautics, Commercial -- Great Britain -- History.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025478336338.04092 D285U 20101