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Marketing communications : a European perspective

by

Pelsmacker, Patrick de, 1957-

Title

:

Marketing communications : a European perspective

Author

:

Pelsmacker, Patrick de, 1957-

ISBN

:

9780273721383

Personal Author

:

Pelsmacker, Patrick de, 1957-

Edition

:

4th ed.

Publication Information

:

Harlow : Financial Times Prentice Hall, 2010.

Physical Description

:

xxiii, 660 p. : col. ill. ; 27 cm.

General Note

:

Previous ed.: 2007.

Subject Term

:

Communication in marketing -- Europe.

Added Author

:

Geuens, Maggie, 1969-

Bergh, Joeri van den, 1971-

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168025478450	658.802 P392M 2010	1