Marketing management : a relationship approach
by
Hollensen, Svend.
Title
:
Marketing management : a relationship approach
Author
:
Hollensen, Svend.
ISBN
:
9780273706830
Personal Author
:
Hollensen, Svend.
Edition
:
2nd ed.
Publication Information
:
Harlow : Financial Times Prentice Hall, 2010.
Physical Description
:
xxxv, 656 p. : ill. ; 27 cm.
General Note
:
Previous ed.: 2003.
Subject Term
:
Marketing -- Management.
Relationship marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025478617 | 658.802 H737M 2010 | 1 |