Fundamentals of marketing
by
Stanton, William J.;Etzel,Michael J.; Walker, Bruce J.
Title
:
Fundamentals of marketing
Author
:
Stanton, William J.;Etzel,Michael J.; Walker, Bruce J.
ISBN
:
9780071136709
Personal Author
:
Stanton, William J.;Etzel,Michael J.; Walker, Bruce J.
Edition
:
10th ed.
Publication Information
:
McGraw-Hill 1994