Best practice cases in branding : lessons from the world's strongest brands
by
 
Keller, Kevin Lane, 1956-

Title
: 
Best practice cases in branding : lessons from the world's strongest brands

Author
: 
Keller, Kevin Lane, 1956-

ISBN
: 
9780131411333

Personal Author
: 
Keller, Kevin Lane, 1956-

Publication Information
: 
Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2003.

Physical Description
: 
288 p. : ill. ; 24 cm.

General Note
: 
Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.

Contents
: 
Case 1. Levi Straus & Co. -- Case 2. Intel Corporation -- Case 3. The California Milk Processor Board -- Case 4. Red Bull -- Case 5. MTV -- Case 6. Nike -- Case 7. DuPont -- Case 8. Nivea -- Case 9. Starbucks Corporation -- Case 10. Yahoo! -- Case 11. Snapple -- Case 12. Accenture

Subject Term
: 
Brand name products -- Management.
 
Brand name products -- Management -- Case studies.

Added Author
: 
Keller, Kevin Lane, 1956- Strategic brand management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025458866658.827 K29L 20031