Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
by
Neves, Marcos Fava.
Title
:
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Author
:
Neves, Marcos Fava.
ISBN
:
9780415873772
9780415873758
9780203859865
Personal Author
:
Neves, Marcos Fava.
Edition
:
1st ed.
Publication Information
:
New York : Routledge, 2010.
Physical Description
:
viii, 127 p. : ill. ; 23 cm.
General Note
:
Formerly CIP.
Contents
:
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
Subject Term
:
Strategic planning.
Industrial management.
Marketing.
Competition.
Added Author
:
Castro, Luciano Thomé e.
Cônsoli, Matheus Alberto.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025465390 | 658.802 N482M 2010 | 1 |
| IIEMSA | General Books | 33168025499837 | 658.802 N482M 2010 | 2 |