Strategic issues management : organizations and public policy challenges
by
Heath, Robert L. (Robert Lawrence), 1941-
Title
:
Strategic issues management : organizations and public policy challenges
Author
:
Heath, Robert L. (Robert Lawrence), 1941-
ISBN
:
9781412952101
9781412952118
Personal Author
:
Heath, Robert L. (Robert Lawrence), 1941-
Edition
:
2nd ed.
Publication Information
:
Los Angeles ; London : SAGE, c2009.
Physical Description
:
xii, 412 p. ; 23 cm.
General Note
:
Previous ed.: 1997.
Contents
:
Ch. 1. A Foundation of Community -- Vignette: British Petroleum - Enlightened Leader or Lightning Rod? -- Ch. 2. Historical Foundations -- Vignette: Westinghouse Versus Edison -- Ch. 3. Scouting the Terrain -- Vignette: The Greening of Nuclear Power -- Ch. 4. Corporate Social Responsibility (CSR) Vignette: Wal-Mart's Makeover? -- Ch. 5. Special Interest Activities as Foes or Allies -- Vignette: Fast Food - A Lightning Rod for Big Food Protest -- Ch. 6. Issues Communication -- Vignettes: Activists Speak with Many Tools -- Ch. 7. Obligations and Constraints on Issues Communication -- Vignette: Corporate Speech-Free, Free for Some, or Not at All? Chapter Goals -- Ch. 8. Issues Management and Crisis Communication -- Vignette: It Takes Two to Tango -- Ch. 9. Issues Management and Risk Communication -- Vignette: Risk, Risk Everywhere -- Ch. 10. Brand Equity and Organizational Reputation -- Vignettes: Proactive Versus Reactive.
Abstract
:
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--BOOK JACKET.
Subject Term
:
Issues management.
Strategic planning.
Public relations.
Industrial policy.
Added Author
:
Palenchar, Michael J.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025467396 | 659.2 H438S 2009 | 1 |