The media handbook : a complete guide to advertising media selection, planning, research, and buying
by
Katz, Helen E.
Title
:
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author
:
Katz, Helen E.
ISBN
:
9780415873536
9780415873543
9780203864555
Personal Author
:
Katz, Helen E.
Edition
:
4th ed.
Publication Information
:
New York : Routledge, 2010.
Physical Description
:
xii, 212 p. : ill. ; 24 cm.
Series
:
Communication series
Routledge communication series.
Subject Term
:
Advertising media planning.
Mass media and business.
Marketing channels.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025465424 | 659 K19M 2010 | 1 |
| IIEMSA | General Books | 33168025556115 | 659 K19M 2010 | 2 |