How to write a marketing plan
by
 
Westwood, John, 1947-

Title
: 
How to write a marketing plan

Author
: 
Westwood, John, 1947-

ISBN
: 
9780749461713
 
9780749461508
 
9780749461515

Personal Author
: 
Westwood, John, 1947-

Edition
: 
Rev. 3rd ed.

Publication Information
: 
London ; Philadelphia : Kogan Page, 2011.

Physical Description
: 
vi, 131 p. : ill. ; 22 cm.

Series
: 
Creating success series
 
Creating success.

Subject Term
: 
Marketing -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025772936658.802 W538H 20111
IIEMSAGeneral Books33168025466117658.802 W538H 20112