Africa rising : how 900 million African consumers offer more than you think
by
 
Mahajan, Vijay.

Title
: 
Africa rising : how 900 million African consumers offer more than you think

Author
: 
Mahajan, Vijay.

ISBN
: 
9780132339421

Personal Author
: 
Mahajan, Vijay.

Publication Information
: 
Upper Saddle River, N.J. : Wharton School Pub., c2009.

Physical Description
: 
xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm.

Contents
: 
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.

Subject Term
: 
Investments, Foreign -- Africa.
 
International business enterprises -- Africa.

Geographic Term
: 
Africa -- Commerce.
 
Africa -- Economic conditions.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025462884382.096 M214A 20091