Designing effective Web surveys
by
 
Couper, Mick.

Title
: 
Designing effective Web surveys

Author
: 
Couper, Mick.

ISBN
: 
9780521889452
 
9780521717946

Personal Author
: 
Couper, Mick.

Publication Information
: 
Cambridge ; New York : Cambridge University Press, 2008.

Physical Description
: 
xvii, 398 p. : col. ill. ; 24 cm.

General Note
: 
Formerly CIP.

Contents
: 
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.

Abstract
: 
"Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cookbook"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys."--BOOK JACKET.

Subject Term
: 
Social surveys -- Methodology.
 
Internet surveys.
 
Surveys -- Methodology -- Technological innovations.

Electronic Access
: 
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0838/2008021409-b.html
 
Publisher description http://www.loc.gov/catdir/enhancements/fy0838/2008021409-d.html
 
Table of contents only http://www.loc.gov/catdir/enhancements/fy0838/2008021409-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025489101300.723 C856D 20081