Questionnaire design : how to plan, structure and write survey material for effective market research
by
 
Brace, Ian, 1949-

Title
: 
Questionnaire design : how to plan, structure and write survey material for effective market research

Author
: 
Brace, Ian, 1949-

ISBN
: 
9780749441814

Personal Author
: 
Brace, Ian, 1949-

Publication Information
: 
London ; Sterling, VA : Kogan Page, c2004.

Physical Description
: 
xii, 289 p. : ill. ; 23 cm. + 1 computer laser optical disc (4 3/4 in.)

Series
: 
Market research in practice series

Series Title
: 
Market research in practice series

Contents
: 
1. Objectives in writing a questionnaire -- 2. The data collection media -- 3. Planning the questionnaire -- 4. Types of question and data -- 5. Rating scales and attitude measurement -- 6. Writing the questionnaire -- 7. Laying out the questionnaire -- 8. Piloting the questionnaire -- 9. Ethical issues -- 10. Social desirability bias -- 11. International surveys -- App. 1. Example questionnaire -- App. 2. The market research society code of conduct.

Abstract
: 
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--BOOK JACKET.

Subject Term
: 
Market surveys -- Methodology.
 
Questionnaires -- Methodology.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025460508658.83 B797Q 20041