Connective branding : building brand equity in a demanding world
by
 
Fisher-Buttinger, Claudia.

Title
: 
Connective branding : building brand equity in a demanding world

Author
: 
Fisher-Buttinger, Claudia.

ISBN
: 
9780470512401

Personal Author
: 
Fisher-Buttinger, Claudia.

Publication Information
: 
Chichester, England ; Hoboken, NJ : Wiley, c2008.

Physical Description
: 
xxi, 358 p. : ill. ; 24 cm.

Contents
: 
Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications - stakeholder engagement -- Practical applications - the process of alignment -- Epilogue - the law of the seventh generation.

Subject Term
: 
Brand name products -- Management.
 
Brand name products -- Valuation -- Management.
 
Branding (Marketing)
 
Corporate image.

Added Author
: 
Vallaster, Christine, 1971-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025463429658.827 F533C 20081