Blunders in international business
by
Ricks, David A.
Title
:
Blunders in international business
Author
:
Ricks, David A.
ISBN
:
9781405134927
Personal Author
:
Ricks, David A.
Edition
:
4th ed.
Publication Information
:
Malden, MA : Blackwell Pub., 2006.
Physical Description
:
ix, 182 p. ; 22 cm.
Contents
:
1. Introduction -- 2. Production -- 3. Names -- 4. Marketing -- 5. Translation -- 6. Management -- 7. Strategic management -- 8. Other areas of international business -- 9. Lessons learned.
Abstract
:
Blunders in International Business takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation or a management mistake, David Ricks has uncovered many hilarious, entertaining blunders that will make this book hard to put down.
Subject Term
:
International business enterprises -- Management -- Case studies.
Business failures -- Case studies.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025499290 | 658.049 R539B 2006 | 1 |