Management and creativity : from creative industries to creative management
by
Bilton, Chris.
Title
:
Management and creativity : from creative industries to creative management
Author
:
Bilton, Chris.
ISBN
:
9781405119955
9781405119962
Personal Author
:
Bilton, Chris.
Publication Information
:
Malden, MA : Blackwell Publishing, 2007.
Physical Description
:
xxiii, 190 p. ; 25 cm.
Contents
:
Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.
Subject Term
:
Management.
Creative ability in business.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025491305 | 658.4063 B599M 2007 | 1 |