Management and creativity : from creative industries to creative management
by
 
Bilton, Chris.

Title
Management and creativity : from creative industries to creative management

Author
Bilton, Chris.

ISBN
9781405119955
 
9781405119962

Personal Author
Bilton, Chris.

Publication Information
Malden, MA : Blackwell Publishing, 2007.

Physical Description
xxiii, 190 p. ; 25 cm.

Contents
Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organisational change -- From creative marketing to creative consumption -- The politics of creativity.

Subject Term
Management.
 
Creative ability in business.

Electronic Access
Table of contents only http://www.loc.gov/catdir/toc/ecip067/2006002731.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025491305658.4063 B599M 20071