Collaborating with customers to innovate : conceiving and marketing products in the networking age
by
Prandelli, Emanuela.
Title
:
Collaborating with customers to innovate : conceiving and marketing products in the networking age
Author
:
Prandelli, Emanuela.
ISBN
:
9781847203731
9781849800587
Personal Author
:
Prandelli, Emanuela.
Publication Information
:
Cheltenham, Glos, UK ; Northampton, MA : Edward Elgar, c2008.
Physical Description
:
xii, 161 p. : ill. ; 24 cm.
Contents
:
An increasing need for innovation -- The promise of collaborative innovation -- Tools for collaborative innovation -- Managing an integrated portfolio of tools for collaborative innovation -- From collaborative to distributed innovation -- Virtual communities -- Virtual knowledge brokers -- Open-source systems -- Conclusions.
Subject Term
:
New products.
Added Author
:
Swahney, Mohanbir.
Verona, Gianmario.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025491412 | 658.575 P899C 2008 | 1 |