Principles and practice of sport management
by
Masteralexis, Lisa Pike.
Title
:
Principles and practice of sport management
Author
:
Masteralexis, Lisa Pike.
ISBN
:
9780763749583
Edition
:
3rd ed., Updated and expanded.
Publication Information
:
Sudbury, Mass. : Jones and Bartlett Publishers, c2009.
Physical Description
:
ix, 534 p. : ill. ; 23 cm.
Contents
:
Pt. 1. Foundations of Sport Management -- Ch. 1. History of Sport Management / Todd W. Crosset and Mary A. Hums -- Ch. 2. Management Principles Applied to Sport Management / Carol A. Barr and Mary A. Hums -- Ch. 3. Marketing Principles Applied to Sport Management / James M. Gladden and William A. Sutton -- Ch. 4. Financial and Economic Principles Applied to Sport Management / Neil Longley -- Ch. 5. Legal Principles Applied to Sport Management / Lisa P. Masteralexis and Glenn M. Wong -- Ch. 6. Ethical Principles Applied to Sport Management / Todd W. Crosset and Mary A. Hums -- Pt. 2. Amateur Sport Industry -- Ch. 7. High School and Youth Sports / Dan Covell -- Ch. 8. Collegiate Sport / Carol A. Barr -- Ch. 9. International Sport / Sheranne Fairley, Mireia Lizandra and James M. Gladden -- Pt. 3. Professional Sport Industry -- Ch. 10. Professional Sport / Lisa P. Masteralexis -- Ch. 11. Sports Agency / Lisa P. Masteralexis -- Pt. 4. Sport Industry Support Segments -- Ch. 12. Facility Management / Nancy Beauchamp, Robert Newman, Michael J. Graney and Kevin Barrett -- Ch. 13. Event Management / James M. Gladden, Mark A. McDonald and Carol A. Barr -- Ch. 14. Sport Sales / Stephen M. McKelvey -- Ch. 15. Sport Sponsorship / Stephen M. McKelvey -- Ch. 16. Sport Communications / Andrew McGowan and Gregory Bouris -- Ch. 17. Sport Broadcasting / Betsy Goff and Tim Ashwell -- Ch. 18. The Sporting Goods and Licensed Products Industries / Dan Covell and Mary A. Hums -- Pt. 5. Lifestyle Sports -- Ch. 19. The Health and Fitness Industry / Mark A. McDonald, William C. Howland, Jr. and Lisa P. Masteralexis -- Ch. 20. Recreational Sport / Laurie Gullion -- Pt. 6. Career Preparation -- Ch. 21. Strategies for Career Success / Mary A. Hums and Virginia R. Goldsbury.
Abstract
:
"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--BOOK JACKET.
Subject Term
:
Sports -- Management.
Sports administration.
Added Author
:
Masteralexis, Lisa Pike.
Barr, Carol A.
Hums, Mary A.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025500915 | 796.069 M423P 2009 | 1 |