Brand management : research, theory and practice
by
 
Heding, Tilde.

Title
: 
Brand management : research, theory and practice

Author
: 
Heding, Tilde.

ISBN
: 
9780415443272
 
9780415443265
 
9780203996171

Personal Author
: 
Heding, Tilde.

Publication Information
: 
Abingdon, Oxon ; New York, NY : Routledge, 2009.

Physical Description
: 
xviii, 267 p. : ill. ; 24 cm.

Subject Term
: 
Brand name products -- Management.
 
Branding (Marketing)

Added Author
: 
Knudtzen, Charlotte F.
 
Bjerre, Mogens, 1959-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025501178658.827 H454B 20091
VEGA Cape TownLecturer Books000037418658.827 HED1
VEGA PretoriaLecturer Books000160517658.827 HED1