Wikibrands : reinventing your company in a customer-driven marketplace
by
 
Moffitt, Sean.

Title
: 
Wikibrands : reinventing your company in a customer-driven marketplace

Author
: 
Moffitt, Sean.

ISBN
: 
9780071749275

Personal Author
: 
Moffitt, Sean.

Publication Information
: 
New York : McGraw-Hill, c2011.

Physical Description
: 
p. cm.

Subject Term
: 
Branding (Marketing)
 
Product management.
 
Internet marketing.
 
Wikis (Computer science)

Added Author
: 
Dover, Mike.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025494663658.827 M695W 20111