Global public relations : spanning borders, spanning cultures
by
Freitag, Alan.
Title
:
Global public relations : spanning borders, spanning cultures
Author
:
Freitag, Alan.
ISBN
:
9780415448147
9780415448154
Publication Information
:
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009.
Physical Description
:
xviii, 310 p. : ill. ; 25 cm.
Contents
:
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
Subject Term
:
Public relations -- Cross-cultural studies.
Intercultural communication.
Culture and globalization.
Added Author
:
Freitag, Alan.
Stokes, Ashli Quesinberry.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025499365 | 659.209 F866G 2009 | 1 |