Focus groups : theory and practice
by
Stewart, David W.
Title
:
Focus groups : theory and practice
Author
:
Stewart, David W.
ISBN
:
9780761925835
9780761925828
Personal Author
:
Stewart, David W.
Edition
:
2nd ed.
Publication Information
:
Thousand Oaks : SAGE Publications, c2007.
Physical Description
:
xii, 188 p.: 21 cm.
Series
:
Applied social research methods series ; v. 20.
Series Title
:
Applied social research methods series ; v. 20.
General Note
:
Previous ed.: 1990.
Contents
:
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
Subject Term
:
Focus groups.
Social sciences -- Research -- Methodology.
Social groups.
Added Author
:
Shamdasani, Prem N.
Rook, Dennis W.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025494119 | 300.723 S849F 2007 | 1 |