Contemporary strategic marketing
by
 
Brennan, Ross, 1957-

Title
: 
Contemporary strategic marketing

Author
: 
Brennan, Ross, 1957-

ISBN
: 
9780230507203

Edition
: 
2nd ed.

Publication Information
: 
New York : Palgrave Macmillan, 2008.

Physical Description
: 
xxiv, 462 p. ; 25 cm.

General Note
: 
Rev. ed of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Brennan, Ross, 1957-
 
Brennan, Ross, 1957-. Contemporary strategic marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025494374658.8101 C761 20081