A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
by
Richardson, Neil.
Title
:
A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
Author
:
Richardson, Neil.
ISBN
:
9780749460983
9780749460990
Personal Author
:
Richardson, Neil.
Edition
:
1st ed.
Publication Information
:
London : Kogan Page, 2010.
Physical Description
:
xi, 170 p. : ill. ; 20 cm.
General Note
:
Formerly CIP.
Contents
:
Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?.
Abstract
:
Publisher's description: A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.
Subject Term
:
Telemarketing.
Genre
:
Electronic books
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | Audio-visual Material | 33168025493947 | 658.872 R524Q 2010 | 1 |