Relationship marketing : a consumer experience approach
by
 
Baron, Steve.

Title
Relationship marketing : a consumer experience approach

Author
Baron, Steve.

ISBN
9781412931212
 
9781412931229

Personal Author
Baron, Steve.

Publication Information
London ; Thousan Oaks, Calif. : SAGE, 2010.

Physical Description
viii, 202 p. : ill. ; 25 cm.

Series
Advanced marketing series
 
Advanced marketing series (Los Angeles, Calif.)

Subject Term
Relationship marketing.
 
Customer relations.

Added Author
Conway, A. (Anthony)
 
Warnaby, Gary.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025505344658.812 B265R 20101