The relationship revolution : closing the customer promise gap
by
Hochman, Larry.
Title
:
The relationship revolution : closing the customer promise gap
Author
:
Hochman, Larry.
ISBN
:
9780470687932
Personal Author
:
Hochman, Larry.
Publication Information
:
Chichester, U.K. : Wiley, 2010.
Physical Description
:
155 p. ; 21 cm.
General Note
:
Includes index.
Contents
:
The search for unique value -- The collapse of trust and confidence -- Closing the promise gap -- Customers in control, forever -- Get closer, get smarter, get ready -- Building a common purpose -- Talent, as precious as oil -- The virtuoso way: how one-to-one relationships revolutionised luxury travel.
Abstract
:
"At a time when everyone is looking for value, this is where you can create the kind of 'unique value' that you need to succeed. Simple yet profound, practical and full of examples, this book will become essential reading for business leaders in the coming years."--BOOK JACKET.
Subject Term
:
Customer relations.
Customer relations -- Management.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025504834 | 658.812 H685R 2010 | 1 |