Advertising creative : strategy, copy + design
by
Altstiel, Tom.
Title
:
Advertising creative : strategy, copy + design
Author
:
Altstiel, Tom.
ISBN
:
9781412974912
Personal Author
:
Altstiel, Tom.
Edition
:
2nd ed.
Publication Information
:
Los Angeles : SAGE, c2010.
Physical Description
:
xx, 347 p. : ill. (chiefly col.) ; 28 cm.
General Note
:
Rev. ed. of: Advertising strategy. c2006.
Contents
:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
Subject Term
:
Advertising.
Added Author
:
Grow, Jean.
Altstiel, Tom. Advertising strategy.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025505120 | 659.1 A469A 2010 | 1 |