Strategic marketing : decision making and planning
by
 
Reed, Peter W., 1944-

Title
: 
Strategic marketing : decision making and planning

Author
: 
Reed, Peter W., 1944-

ISBN
: 
9780170185325

Personal Author
: 
Reed, Peter W., 1944-

Edition
: 
3rd ed.

Publication Information
: 
South Melbourne, Vic. : Cengage Learning, 2010.

Physical Description
: 
xii, 364 p. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

General Note
: 
Previous ed.: 2006.
 
Includes index.

Subject Term
: 
Marketing -- Planning -- Textbooks.
 
Marketing -- Management -- Textbooks.
 
Marketing -- Study and teaching (Higher)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025781226658.802 R325S 20105
IIEMSAGeneral Books33168025781283658.802 R325S 20106
IIEMSAGeneral Books33168025573474658.802 R325S 20109
IIEMSAGeneral Books33168025603404658.802 R325S 201010
IIEMSAGeneral Books43930-1011658.802 R325S 201011
IIEMSAGeneral Books43930-1012658.802 R325S 201012
IIEMSAGeneral Books43930-1013658.802 R325S 201013
IIEMSAGeneral Books33168025603362658.802 R325S 201014
IIEMSAGeneral Books33168025573441658.802 R325S 201015