International business : managing globalization
by
Hill, John S., 1951-
Title
:
International business : managing globalization
Author
:
Hill, John S., 1951-
ISBN
:
9781412953641
Personal Author
:
Hill, John S., 1951-
Publication Information
:
Los Angeles ; London : SAGE, c2009.
Physical Description
:
xxi, 713 p. : col. ill., maps ; 24 cm.
General Note
:
"This text ... has been retitled from World business: globalization, analysis, and strategy"--Pref.
Contents
:
Pt. I. The Globalization Process: Background, Causes, and Effects -- 1. The International Business Challenge -- 2. Globalization and Worldwide Infrastructure Development -- 3. Globalization Effects on Country Institutions, People, Industries, Business, and Consumers -- Pt. II. International Business Analysis -- 4. Globalization and Regional Markets: Geopolitical Analyses -- 5. National Market Analysis -- 6. Analyzing Global Industries and Competitors -- Pt. III. Managing Globalization: International Business Strategies -- 7. International Strategic Planning and Market Screening -- 8. Internationalization and Globalization Processes -- 9. Market Entry and Servicing Strategies -- 10. Global and Multimarket Strategies -- 11. Global and Multimarket Supply Chain Management -- 12. Managing Cultural Differences -- 13. Localization Strategies: Managing Stakeholders and Supply Chains.
Abstract
:
"Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level."--BOOK JACKET.
Subject Term
:
Globalization -- Economic aspects.
International business enterprises -- Management.
International economic integration.
International business enterprises.
Added Author
:
Hill, John S., 1951-. World business : globalization, analysis, and strategy.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025500089 | 658.049 H646.I 2009 | 1 |