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Marketing theory : a student text

by

Baker, Michael J., 1935-

Title

:

Marketing theory : a student text

Author

:

Baker, Michael J., 1935-

ISBN

:

9781849204651

9781849204668

Edition

:

2nd ed.

Publication Information

:

Los Angeles ; London : SAGE, 2010.

Physical Description

:

xvii, 428 p. : ill. ; 24 cm.

General Note

:

Previous ed.: 2000.

Subject Term

:

Marketing.

Marketing -- History.

Marketing -- Philosophy.

Added Author

:

Baker, Michael J., 1935-

Saren, Michael.

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168025500048	658.8001 B168M 2010	1