Advertising and promotion : in integrated marketing communications
by
 
Hackley, Christopher E.

Title
: 
Advertising and promotion : in integrated marketing communications

Author
: 
Hackley, Christopher E.

ISBN
: 
9781849201452
 
9781849201469

Personal Author
: 
Hackley, Christopher E.

Edition
: 
2nd ed.

Publication Information
: 
Los Angeles : Sage Publications, c2010.

Physical Description
: 
xvii, 333 p. : ill. ; 24 cm.

Subject Term
: 
Advertising.
 
Advertising -- Social aspects.
 
Sales promotion.
 
Advertising -- Brand name products.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025500006659.1 H122A 20101