The strategy of small firms : strategic management and innovation in the small firm
by
Mazzarol, Tim, 1957-
Title
:
The strategy of small firms : strategic management and innovation in the small firm
Author
:
Mazzarol, Tim, 1957-
ISBN
:
9781843764175
Personal Author
:
Mazzarol, Tim, 1957-
Publication Information
:
Cheltenham, UK : Edward Elgar, c2009.
Physical Description
:
vi, 384 p. : ill. ; 24 cm.
Contents
:
1. Introduction -- 2. The Conceptual Structure of the Book -- 3. A Review of the Literature Part 1 -- 4. A Review of the Literature Part 2 -- 5. Entrepreneur versus Owner-Manager -- 6. The Strategic Myopia of Small Firms -- 7. The Strategic Management Process -- 8. Strategic Options for Small Firms -- 9. Innovation as Competitive Advantage -- 10. Applying the Innovation Framework -- 11. Strategic Networks and Outsiders -- 12. Managing the Strategic Triangle.
Subject Term
:
Strategic planning.
Business planning.
Organizational effectiveness.
Small business -- Management
Added Author
:
Reboud, Sophie.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025527744 | 658.022 M475S 2009 | 1 |
| IIEMSA | General Books | 33168025499498 | 658.022 M475S 2009 | 2 |