The concept : the practice of complex decision making -- Managing at the interface of market & civil society -- Towards a "theory of social businesses" -- Framework for complex decision making -- The mission : balance of civil society and the market -- The origin of tensions -- Decision making despite multiple identities -- Governance : balance of solidarity and function -- Resource tension areas -- Impact tension areas -- Leadership tension areas -- Motivation tension areas -- Strategy : balance of past and future -- Screening for strategies -- Legitimization and strategic initiatives -- Strategy portfolio -- Accountability : balance of action and communication -- Accountability work -- Bargaining accountability.