Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by
Bearden, William O., 1945-. Handbook of marketing scales.
Title
:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author
:
Bearden, William O., 1945-. Handbook of marketing scales.
ISBN
:
9781412980180
Edition
:
3rd ed.
Publication Information
:
Thousand Oaks, Calif. : SAGE, c2011.
Physical Description
:
xiv, 603 p. ; 29 cm.
General Note
:
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
Subject Term
:
Marketing research.
Consumer behavior -- Research.
Added Author
:
Bearden, William O., 1945-. Handbook of marketing scales.
Netemeyer, Richard G., 1956-
Haws, Kelly L.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025504818 | 658.83 B365H 2011 | 1 |
| IIEMSA | General Books | 33168025496270 | 658.83 B365H 2011 | 2 |