Persuasive advertising : evidence-based principles
by
 
Armstrong, Jon Scott, 1937-

Title
: 
Persuasive advertising : evidence-based principles

Author
: 
Armstrong, Jon Scott, 1937-

ISBN
: 
9781403913432

Personal Author
: 
Armstrong, Jon Scott, 1937-

Publication Information
: 
Basingstoke : Palgrave Macmillan, c2010.

Physical Description
: 
xii, 386 p. : ill. ; 24 cm.

General Note
: 
Formerly CIP.

Abstract
: 
This is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Subject Term
: 
Advertising.

Added Author
: 
Lukeman, Gerry.
 
Patnaik, Sandeep.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025496221659.1 A736P 20101