Sensory marketing : research on the sensuality of products
by
 
Krishna, Aradhna.

Title
: 
Sensory marketing : research on the sensuality of products

Author
: 
Krishna, Aradhna.

ISBN
: 
9781841698892
 
9781841697536

Publication Information
: 
New York [u.a.] : Routledge, 2010.

Physical Description
: 
XXX, 392 p. : Ill., graph. Darst.

Subject Term
: 
Marketing -- Psychological aspects.
 
New products -- Psychological aspects.
 
Sensuality.
 
Senses and sensation.
 
Consumer behavior.

Added Author
: 
Krishna, Aradhna.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025499639658.80019 K92S 20101