Brands and brand management : contemporary research perspectives
by
 
Loken, Barbara.

Title
: 
Brands and brand management : contemporary research perspectives

Author
: 
Loken, Barbara.

ISBN
: 
9781841697598

Publication Information
: 
New York : Routledge, c2010.

Physical Description
: 
xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm.

Series
: 
Marketing and consumer psychology series
 
Marketing and consumer psychology series.

Subject Term
: 
Branding (Marketing)
 
Brand name products -- Management.

Added Author
: 
Loken, Barbara.
 
Ahluwalia, Rohini, 1966-
 
Houston, Michael J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025499555658.827 L836B 20101