The economics of sports broadcasting
by
Gratton, Chris, 1948-
Title
:
The economics of sports broadcasting
Author
:
Gratton, Chris, 1948-
ISBN
:
9780415357807
9780415357791
9780203003855
Personal Author
:
Gratton, Chris, 1948-
Publication Information
:
London ; New York : Routledge, 2007.
Physical Description
:
x, 233 p. : ill. ; 24 cm.
Contents
:
Introduction -- The demand for sports broadcasting -- The structure of supply -- The cost structure of sports broadcasting -- Integration -- Competition between channels : a game theory approach -- The pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in sports broadcasting.
Subject Term
:
Television broadcasting of sports -- Economic aspects.
Added Author
:
Solberg, Harry Arne.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025499670 | 070.449796 G737E 2007 | 1 |