Consumer behavior : building marketing strategy
by
 
Hawkins, Del I.

Title
: 
Consumer behavior : building marketing strategy

Author
: 
Hawkins, Del I.

ISBN
: 
9780070171008
 
9780071288415

Personal Author
: 
Hawkins, Del I.

Edition
: 
11. ed., international ed., international student ed.

Publication Information
: 
Boston[u.a.] : McGraw-Hill Irwin, 2010.

Physical Description
: 
XXII, 778 S. : Ill., graph. Darst. + 1 CD-ROM (12 cm)

Series
: 
McGraw-Hill Higher education

Added Author
: 
Mothersbaugh, David L.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025491073658.83420973 H393C 20101